Hormel Foods Corporation announced it has entered into a definitive agreement to acquire Country Crock chilled side dish line from Unilever United States Inc. of Englewood Cliffs, N.J. The transaction is expected to close by February 2010; terms were not disclosed.
The Country Crock chilled side dish line consists of 10 varieties of refrigerated, microwaveable, multi-portion, potato-/pasta-based side dish products. The line, first introduced in 2004, is a strong player in the refrigerated side dish segment.
“The acquisition of Country Crock microwaveable, refrigerated side dishes represents a significant opportunity for Hormel Foods to advance its participation in the growing segments of convenient meals and side dishes,” said Jeffrey M. Ettinger, chairman of the board, president and chief executive officer at Hormel Foods. “The line nicely complements our existing protein-based refrigerated products and aligns with our goal of elevating the everyday experience by making Hormel Foods the favorite part of any eating occasion.”
Hormel Foods currently manufactures and sells microwaveable main dishes including Hormel refrigerated entrees and Lloyd’s® prepared entrees, consisting primarily of meat or poultry.
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multi-national manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace.
