Ford’s newest models helped the company conclude a strong first half as Ford, Lincoln and Mercury dealers delivered 170,900 new vehicles in June – a 15 percent increase vs. a year ago. Year-to-date sales totaled 954,745, up 28 percent with growth across Ford’s full family of cars (up 27 percent), utilities (up 24 percent) and trucks (up 32 percent).
Sales for the 2011 F-Series Super Duty were 58 percent higher than a year ago, capturing more than 50 percent of the heavy duty pickup segment – believed to be the first time since year 2000 that Super Duty has achieved a 50 percent share.
Retail sales for the Mustang were 37 percent higher than a year ago. Since the arrival of the 2011 model, featuring new V-6 and V-8 engines that deliver more horsepower and improved fuel economy, Mustang’s share has climbed to a level not seen in 13 months.
Another new product, the Ford Fiesta, is on its way to U.S. dealers and their customers. Acclaimed in Europe and Asia, the Fiesta is the first car developed by ONE Ford’s global product development system.
“New products continue to drive Ford’s success,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford and its dealers continue to offer customers the strongest value proposition – leading fuel economy, quality and resale value on a wide range of vehicles. That’s why our business is growing.”
In June, Ford retail sales were up 15 percent vs. a year ago, and Ford gained retail market share for the 20th time in the last 21 months. Fleet sales also were up 15 percent, primarily reflecting higher sales of Ford’s trucks to commercial customers.
Strength Across the Lineup
Once again, sales were higher throughout Ford’s lineup in June, continuing a trend that began in December. Trucks paced the year-to-year results with a sales increase of 25 percent, while cars were up 16 percent and utilities increased three percent. Year-to-date, car sales were up 27 percent, utilities grew 24 percent, and trucks were up 32 percent.
Other sales highlights include:
- Demand for the Ford Fusion, Motor Trend’s Car of the Year, remains strong as sales of 18,412 nearly matched last June’s record. Ford Taurus sales totaled 6,607 in June, up 191 percent and Ford Focus sales were up 20 percent.
- With sales of 46,502, Ford’s F-Series posted a 29 percent sales increase in June. Year-to-date, F-Series sales totaled 240,345, up 34 percent. F-Series is the only vehicle sold in the U.S. to surpass 200,000 sales in the first half of 2010.
- Utility vehicles also posted higher sales. Ford Edge was up 6 percent, Escape was up 1 percent, and Mariner was up 35 percent. Ford Escape is America’s best-selling utility vehicle. Sales for the Ford Explorer (up 28 percent), Mercury Mountaineer (up 31 percent) and Lincoln Navigator (up 14 percent) also were higher than a year ago.
