The Sunny Delight Beverages Company (SDBC) announced April 21 that all six of its manufacturing sites have already reached their sustainability goal of sending zero waste to landfills by 2013. This goal was achieved by the company's Anaheim, Calif.; Littleton, Mass.; and Mataro, Spain plants in 2009 – four years ahead of schedule – its South Brunswick, N.J., and Atlanta plants earlier this year, and its Sherman, Texas, site last week. This represents 1,140 fewer tons of waste going to landfills in the communities where these plants operate.
The SDBC's zero waste to landfills goal is just one of the company's many sustainability goals. Using the triple-bottom-line approach to sustainability, the company realizes many benefits from its zero waste goal:
- Economically, identifying inefficiencies in processes and products drives cost savings.
- Environmentally, reducing wastes going to landfills simultaneously reduces demand for resources coming from nature.
- Socially, SDBC is enhancing well-being through efficiency improvements that allow more resources to be available for use by everyone.
"We define sustainability as ensuring a better life for the people our brands touch – now and for generations to come," said Ellen Iobst, chief sustainability officer and senior vice president of manufacturing and technology. "Our plants' ability to achieve their zero waste to landfill goal years ahead of schedule is a testament to the tenacity of our employees who have embraced sustainability with a passion and made it a way of life."
About the Sunny Delight Beverages Company
The SDBC is a leading producer of juice-based drinks in North America and Western Europe. The company is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. Privately held, the company's brands include SunnyD citrus punch, FruitSimple fruit smoothies, Fruit2O vitamin fortified flavored waters, Veryfine 100% juices and juice drinks, Bossa Nova "superfruit" beverages, Crystal Light ready-to-drink bottled beverages and Elations dietary supplement for improving joint health.
