Nissan North America Inc. (NNA) on April 1 reported March 2010 sales of 95,468 units vs. 66,634 units a year earlier, an increase of 43.3 percent, compared with March 2009.
"As the industry continues to show signs of life, we want to make sure that Nissan continues to get an even bigger piece of the sales pie," said Brian Carolin, senior vice president, sales and marketing, NNA. "After achieving a record 9 percent share in the first two months of 2010, our 43 percent increase in March confirms Nissan is a big winner in the industry."
NNA information
- Combined Nissan and Infiniti sales of 95,468 units were 43.3 percent higher than March sales a year before of 66,634 units.
- To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. March 2010 had 26 selling days, compared with 25 selling days in March 2009.
Nissan sales increase 44 percent on strength of both cars, trucks
Nissan Division sales totaled 85,526 units, an increase of 44 percent over March 2009. Nissan set a March record for car sales, including Versa, up 105.1 percent; Maxima, up 93.0 percent; and Altima, up 26.3 percent. Trucks also demonstrated strength, with most models showing double-digit percent increases over March 2009.
"The Nissan division saw sales in March at the highest rate since last August," said Al Castignetti, vice president and general manager, Nissan Division. "We're particularly encouraged by the performance of core models like Altima, Versa, Sentra and Rogue, which drive our business."
Nissan highlights
- Nissan vehicles posted sales of 85,526 units in March compared with 59,392 units sold in March the previous year, a 44.0 percent increase.
- Nissan had a record March in passenger car sales, with 59,203 total units sold.
- Versa had its best March ever, with 13,811, up 105.1 percent.
- Rogue also set a March record with 8,395, up 20.2 percent.
Infiniti has best month since August 2008, sparked by all-new 2011 M
Sales of Infiniti vehicles were 37.3 percent higher than a year before, totaling 9,942. The M, buoyed by the launch of the all-new 2011 model, was up 62.5 percent over last March. Sales of the G lineup increased 45.1 percent, and QX56 had another strong month, up 242.4 percent.
"With the launch of the 2011 M sedan, and the unveiling of the all-new 2011 QX this week in New York, this is the strongest Infiniti showroom yet," said Ben Poore, vice president, Infiniti Business Unit.
Infiniti highlights
- Infiniti sales for March 2010 were 9,942 units, up 37.3 percent from the 7,242 units sold in the same month a year earlier. This was Infiniti's best sales month since August 2008.
- Infiniti M sales, boosted by the newly-released 2011 model, totaled 1,440, up 62.5 percent.
- Sales of the G Sedan were up 44.5 percent to 4,021 units, and sales of the G Coupe rose 46.7 percent over last March, with 1,650 units.
- The QX56 full-size luxury SUV sales totaled 1,041, up 242.4 percent.
NISSAN and INFINITI U.S. VEHICLE SALES
NISSAN DIVISION
---------------
March March Monthly CYTD CYTD CYTD
----- ----- ------- ---- ---- ----
2010 2009 % chg 2010 2009 % chg
---- ---- ----- ---- ---- -----
Nissan Division
Total 85,526 59,392 44.0 204,535 154,051 32.8
--------------- ------ ---- ------- ----
Versa 13,811 6,733 105.1 31,334 16,780 86.7
----- ------ ----- ----- ------ ------ ----
Sentra 8,721 6,940 25.7 24,004 18,033 33.1
------ ----- ----- ---- ------ ------ ----
Cube 4,218 0 NA 9,193 0 NA
---- ----- --- --- ----- --- ---
Altima 24,649 19,521 26.3 59,483 49,658 19.8
------ ------ ---- ------ ------ ----
Maxima 6,622 3,431 93.0 15,939 8,875 79.6
------ ----- ----- ---- ------ ----- ----
350/370Z 1,095 1,632 -32.9 2,467 4,364 -43.5
-------- ----- ----- ----- ----- ----- -----
GT-R 87 137 -36.5 225 400 -43.8
---- --- --- ----- --- --- -----
Total Car 59,203 38,394 54.2 142,645 98,110 45.4
--------- ------ ---- ------- ----
Frontier 4,091 1,785 129.2 8,578 5,005 71.4
-------- ----- ----- ----- ----- ----- ----
Titan 2,456 1,616 52.0 5,669 4,582 23.7
----- ----- ----- ---- ----- ----- ----
Xterra 2,197 1,531 43.5 4,921 3,940 24.9
------ ----- ----- ---- ----- ----- ----
Pathfinder 1,880 1,637 14.8 4,948 4,682 5.7
---------- ----- ----- ---- ----- ----- ---
Armada 1,788 659 171.3 4,417 1,978 123.3
------ ----- --- ----- ----- ----- -----
Rogue 8,395 6,982 20.2 20,021 18,299 9.4
----- ----- ----- ---- ------ ------ ---
Murano 5,490 5,815 -5.6 13,194 15,145 -12.9
------ ----- ----- ---- ------ ------ -----
Quest 26 973 -97.3 142 2,310 -93.9
----- --- --- ----- --- ----- -----
Total Truck 26,323 20,998 25.4 61,890 55,941 10.6
----------- ------ ------ ---- ------ ------ ----
North American
produced 66,241 44,826 47.8 159,435 115,843 37.6
-------------- ------ ------ ---- ------- ------- ----
Car 53,803 36,625 46.9 130,760 93,346 40.1
--- ------ ------ ---- ------- ------ ----
Truck 12,438 8,201 51.7 28,675 22,497 27.5
----- ------ ----- ---- ------ ------ ----
Import 19,285 14,566 32.4 45,100 38,208 18.0
------ ------ ------ ---- ------ ------ ----
Car 5,400 1,769 205.3 11,885 4,764 149.5
--- ----- ----- ----- ------ ----- -----
Truck 13,885 12,797 8.5 33,215 33,444 -0.7
----- ------ ------ --- ------ ------ ----
INFINITI DIVISION
-----------------
March March Monthly CYTD CYTD CYTD
----- ----- ------- ---- ---- ----
2010 2009 % chg 2010 2009 % chg
---- ---- ----- ---- ---- -----
Infiniti Division
Total 9,942 7,242 37.3 23,694 20,716 14.4
----------------- ----- ---- ------ ----
G Sedan 4,021 2,782 44.5 9,387 7,536 24.6
------- ----- ----- ---- ----- ----- ----
G Coupe 1,650 1,125 46.7 4,003 2,925 36.9
------- ----- ----- ---- ----- ----- ----
M 1,440 886 62.5 3,129 3,169 -1.3
--- ----- --- ---- ----- ----- ----
QX56 1,041 304 242.4 2,513 794 216.5
---- ----- --- ----- ----- --- -----
EX 726 906 -19.9 1,867 2,562 -27.1
--- --- --- ----- ----- ----- -----
FX 1,064 1,239 -14.1 2,795 3,730 -25.1
--- ----- ----- ----- ----- ----- -----
Total Car 7,111 4,793 48.4 16,519 13,630 21.2
--------- ----- ----- ---- ------ ------ ----
Total Truck 2,831 2,449 15.6 7,175 7,086 1.3
----------- ----- ----- ---- ----- ----- ---
NISSAN & INFINITI
-----------------
March March Monthly CYTD CYTD CYTD
----- ----- ------- ---- ---- ----
2010 2009 % chg 2010 2009 % chg
---- ---- ----- ---- ---- -----
TOTAL VEHICLE 95,468 66,634 43.3 228,229 174,767 30.6
------------- ------ ------ ---- ------- ------- ----
Total Car 66,314 43,187 53.6 159,164 111,740 42.4
--------- ------ ------ ---- ------- ------- ----
Total Truck 29,154 23,447 24.3 69,065 63,027 9.6
----------- ------ ------ ---- ------ ------ ---
Selling days 26 25 74 75
------------ --- --- --- ---
* All numbers include Hawaii
