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Tasty Baking Company lauded for operational excellence

RP news wires

Tasty Baking Company, manufacturer of the Tastykake snack line, has been named 2010 "Baker of the Year" by Baking & Snack magazine, a leading baking industry trade publication. The award was bestowed upon Tasty Baking Company in recognition of not only the major transformation it has undergone since 2002 with regards to its structure, technology and operations but also, the contributions and excitement the company has brought to the bakery category in that time.

The designation of Tasty Baking Company as "Baker of the Year" also comes as the company prepares to fully transition all of its famed product lines to its new baking facilities at the Philadelphia Navy Yard in Spring 2010. As of March 2010, four of its seven production lines, specifically Tastykake Krimpet, pie, cookie bar and certain cupcake varieties, are successfully operating its new bakery in the Philadelphia Navy Yard. The operational shift from its 88-year-old Hunting Park baking facility to its new, LEED-registered (Leadership in Energy and Environmental Design) bakery follows the transition of Tasty Baking Company's corporate headquarters to its LEED Gold certified building at the Navy Yard in April 2009. The completion of the largest capital project in the company's history, which remains on budget and ahead of schedule, was especially impressive to the selection committee of Baking & Snack.

"We are proud to be named the 2010 Baker of the Year by Baking & Snack magazine, which is one of the most respected trade publications in our industry," said Charles P. Pizzi, president and CEO of Tasty Baking Company. "This recognition speaks to the contributions made by the entire Tastykake team – from our board of directors to our management team to our bakery employees – all of whom remain committed to our vision for this company and to transforming the brand. To be named 'Baker of the Year,' especially as we look toward the full transition of our bakery operations to the Navy Yard in 2010, is a true honor and one that all of us at Tastykake value."

Tasty Baking Company, founded in 1914 and headquartered in Philadelphia, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pa. Tasty Baking Company offers more than 100 products under the Tastykake brand name. 

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