Makita Industrial Power Tools has launched the “Feel Innovation Promotion 2009,” a new national promotion offering select free tools and MSR Rockstar Makita motorcycle riding gear with purchase of qualified items. The new national initiative is part of Makita’s ongoing effort to engage professional tradesmen and serious tool users with innovative products, high-energy sponsorship initiatives and creative marketing programs.
“Makita is pushing hard and moving forward,” said Brent Withey, Makita’s senior brand manager. “Makita is all about the pro contractor and the serious tool user, so we will continue to offer best-in-class products, high-energy sponsorships like Supercross, and promotions like this one that present big value to serious tool users, and make a big impact on the marketplace.”
Makita’s “Feel Innovation Promotion 2009” offers a free product-with-purchase from its groundbreaking LXT Cordless Series featuring 18V LXT Lithium-Ion battery technology. Makita’s LXT Series offers 35 cordless power tools, and select models are free via mail-in redemption with a purchase of select drill-drivers and impact drivers, as well as select 2-, 4-, and 7-piece combo kits.
“The free LXT Tool with purchase is an excellent opportunity to tool-up,” said Withey. “The LXT Series has 35 tools that will run off the Makita 18 volt Lithium-Ion battery, so this is a compelling incentive to jump in.”
Makita is also offering authentic MSR Rockstar Makita motorcycle riding gear with purchase of select Makita tools, including select AVT rotary and demo hammers, as well as 9- and 12-piece LXT Combo Kits. The MSR Rockstar Makita motorcycle riding gear package includes a helmet, jersey, pants and gloves.
“We wanted to offer value to our customers who step up and purchase a larger LXT Combo Kit,” said Withey. “Malcolm Smith is a motocross racing legend, and MSR Riding Gear is a top brand for serious riders. We’re happy to partner with MSR and Rockstar on this killer gear.”
In addition to the two promotions, Makita is also offering a national sweepstakes. The Feel Innovation Sweepstakes includes a grand prize of Suzuki RM-Z450 and RM-Z250 motorcycles, a Suzuki QuadSport Z400, and a Suzuki KingQuad 750AXi. Other prizes include a Makita 18V LXT Lithium-Ion 15-Piece Cordless Combo Kit, a Rockstar Mini-Fridge with five cases of Rockstar, and a Kicker iPod Speaker Dock iK500. No purchase is necessary to enter.
For more information on Makita’s Feel Innovation National Promotion and Feel Innovation Sweepstakes, go to makitatools.com.
Makita and Rockstar are currently team sponsor partners in a variety of power sports including Supercross, Motocross, and off-road racing. Makita is also the Official Power Tool Sponsor of Major League Soccer, as well as the Mexican National Soccer Team (FMF).
