On February 19 Sony announced new initiatives in the area of long-term environmental commitment. Co-hosting the Climate Savers Summit with WWF in
To enhance the transparency of its environmental activities, Sony Europe also announced on February 19 the introduction of an integrated environmental communication program, emphasizing its commitment towards the creation of a sustainable society for the next generation. Transparent and consistent communication about environmental credentials to the consumer is at the core of this new initiative, which reflects the various levels of Sony's long-term plan to reduce its environmental footprint. Simply entitled 'Product, Process, Planet', the three respective themes represent the measures that Sony has taken to reduce the environmental impact of its products, both in the manufacturing process and through consumer use. This communication initiative spans all related consumer touch-points, including a dedicated consumer eco website (http://www.sony.eu/eco) and the disclosure of the 'Product, Process, Planet' information on product-specific press releases. Going forward, the integrated communication platform shall also include customer information literature.
"Sony has a strong track record of environmental initiatives in
'Product' describes the innovations and activities that Sony is undertaking to make its products more environmentally conscious. With 66 percent of Sony's sales being generated by its consumer electronics products, the energy efficiency of its products plays a crucial role in reducing its carbon footprint. Alongside environmental conservation at sites, Sony is investing in research & development to further enhance its own technological know-how to improve the environmental performance of its products including maximization of energy efficiency and the use of recycled materials.
While TV products globally account for 76 percent of Sony's overall product CO2 emissions, Sony has drastically reduced the power consumption of its LCD TVs. In recognition of these efforts, Sony was awarded the Sustainable Energy Europe Award by the European Commission and the EISA Green TV Award last year. While its latest LCD models consume half the energy of CRT models, Sony has already crossed another threshold by introducing the world's first OLED TV with its reduced environmental impact in terms of thinness, lightness and energy saving potential of the panel.
'Process' describes the measures that are taken to make processes more efficient and minimize environmental impact, e.g. usage of innovative and recycled materials.
Sony is committed to increasing its use of renewable energy by 2010 and aims to quadruple its overall volume of renewable energy used worldwide. In
'Planet' describes the overarching environmental initiatives undertaken by Sony to reduce both its direct and indirect impact on the planet.
As a global company, Sony recognizes its responsibility to actively contribute to achieving the critical objectives relating to climate change. This is highlighted by the partnership between Sony and the World Wide Fund for Nature (WWF)'s Climate Savers Program. In joining the Climate Savers Program in 2006, Sony committed to a 7 percent absolute reduction of greenhouse gas emissions by Sony sides world worldwide by 2010 compared to 2000 levels. Sony is continuously striving to achieve leadership in energy efficiency for its main product lines and reduce the CO2 emissions caused by its business operations.