The Clorox Company on January 14 announced the introduction of Green Works cleaners, a line of natural cleaning products that are as effective as conventional cleaners but made from plant-based ingredients.
“Green Works is a breakthrough product for Clorox and for consumers who want to clean naturally but don’t want to compromise on performance,” said Don Knauss, chairman and CEO of The Clorox Company. “During the past several years, Clorox has been developing a formula that would clean better and possess the highest levels of natural ingredients. We achieved this with Green Works.”
Green Works is at least 99 percent natural and made from ingredients derived from coconuts and lemon oil. The products are formulated to be biodegradable, non-allergenic, packaged in bottles that can be recycled and not tested on animals. The Green Works line includes five natural cleaning products for use in the home, kitchen and bathroom:
· Green Works Natural All-Purpose Cleaner
· Green Works Natural Glass & Surface Cleaner
· Green Works Natural Toilet Bowl Cleaner
· Green Works Natural Dilutable Cleaner
· Green Works Natural Bathroom Cleaner
Natural products represent less than 1 percent of the total cleaning category.
