Eternal Image Inc., a designer, manufacturer and marketer of brand-image caskets and urns, on April 17 announced that Major League Baseball has approved an additional seven casket designs for the upcoming MLB casket line. The seven new designs include the reigning World Series champion St. Louis Cardinals as well as the Atlanta Braves, Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Yankees and Philadelphia Phillies. The organization approved the first design – for the Chicago Cubs – last month.
“With this approval, our design and production schedule for this line remains on schedule,” said Clint Mytych, CEO of Eternal Image. “We look forward to bringing these products to market late this summer.”
These clubs are the first eight teams featured in the casket line, which will feature all 30 major league teams by the close of 2008.
The caskets will be crafted from EI’s proprietary composite and decorated with various woods and metals. Each casket will be instantly recognizable for the team after which it is designed. The supple interior fabric will feature the team logo and colors for the pillow and fabric trim.
The casket line corresponds to the company’s recently launched MLB urn line. That line currently features the same eight MLB teams and has been receiving a great deal of attention from funeral homes and consumers. The entire first production run sold out through pre-orders before the product had even arrived in the
Urns and caskets featuring the balance of 22 Major League Baseball teams will launch in late 2007 and through 2008.