Chrysler Group LLC on April 1 announced promising March sales results, posting a 10 percent increase compared with February. All-new and improved vehicles lead the way with both month-over-month and year-over-year sales increases.
“New products like the 2010 Ram Heavy Duty pickup truck and Dodge Caliber with an all-new interior are resonating with consumers, resulting in increasing sales,” said Fred Diaz, president and chief executive officer for Ram Truck Brand and lead executive for the sales organization. “Consumer confidence indicators are up this month and traffic in dealership showrooms continues to grow.”
The company reported total U.S. sales for March of 92,623 units, a decrease of 8 percent compared with March 2009 (101,001 units) and an increase of 10 percent compared with last month (84,449 units). Chrysler Group finished the month with a 58-day supply (207,510 units) of inventory, a 41 percent decline compared with March 2009. Overall industry figures for March are projected to come in at an estimated 12.0 million SAAR.
“Chrysler Group is pleased with the month-over-month and retail sales improvements, we believe it is an indicator of the company’s health,” said Diaz. “Last year at this time, the old company was buying market share with high incentives in an effort to stave off bankruptcy; this year consumers are purchasing our products for the quality, value and industry-leading features.”
March U.S. Sales Highlights
Sales Chart
| Chrysler Group LLC U.S. Sales Summary Thru March 2010 | ||||||
| Month Sales | Vol % | Sales CYTD | Vol % | |||
| Model |
Curr Yr |
Pr Yr |
Change |
Curr Yr |
Pr Yr |
Change |
|
Sebring |
3,783 |
2,245 |
69% |
10,536 |
5,636 |
87% |
|
300 |
3,798 |
4,729 |
-20% |
9,939 |
9,757 |
2% |
|
Crossfire |
0 |
50 |
-100% |
0 |
145 |
-100% |
|
PT Cruiser |
798 |
2,633 |
-70% |
2,066 |
4,798 |
-57% |
|
Aspen |
1 |
788 |
-100% |
27 |
3,256 |
-99% |
|
Pacifica |
0 |
304 |
-100% |
0 |
970 |
-100% |
|
Town & Country |
11,400 |
8,753 |
30% |
24,580 |
21,144 |
16% |
|
CHRYSLER BRAND |
19,780 |
19,502 |
1% |
47,148 |
45,706 |
3% |
|
Compass |
1,778 |
1,405 |
27% |
4,933 |
3,147 |
57% |
|
Patriot |
2,678 |
2,128 |
26% |
7,636 |
6,403 |
19% |
|
Wrangler |
8,410 |
10,000 |
-16% |
19,265 |
25,450 |
-24% |
|
Liberty |
4,078 |
4,565 |
-11% |
10,724 |
11,974 |
-10% |
|
Grand Cherokee |
5,986 |
4,538 |
32% |
15,911 |
12,387 |
28% |
|
Commander |
1,463 |
1,135 |
29% |
4,978 |
3,185 |
56% |
|
JEEP BRAND |
24,393 |
23,771 |
3% |
63,447 |
62,546 |
1% |
|
Caliber |
2,932 |
3,315 |
-12% |
7,701 |
8,234 |
-6% |
|
Avenger |
3,093 |
4,451 |
-31% |
9,669 |
8,553 |
13% |
|
Charger |
6,220 |
6,456 |
-4% |
18,708 |
17,187 |
9% |
|
Challenger |
3,211 |
2,359 |
36% |
7,039 |
8,399 |
-16% |
|
Viper |
18 |
42 |
-57% |
68 |
216 |
-69% |
|
Magnum |
0 |
21 |
-100% |
0 |
72 |
-100% |
|
Journey |
4,642 |
5,987 |
-22% |
13,571 |
13,694 |
-1% |
|
Caravan |
7,749 |
11,358 |
-32% |
21,437 |
23,580 |
-9% |
|
Nitro |
1,640 |
1,894 |
-13% |
4,209 |
5,218 |
-19% |
|
Durango |
1 |
518 |
-100% |
32 |
1,531 |
-98% |
|
DODGE BRAND |
29,506 |
36,401 |
-19% |
82,434 |
86,684 |
-5% |
|
Dakota |
1,109 |
1,564 |
-29% |
2,994 |
4,357 |
-31% |
|
Ram P/U |
17,818 |
19,328 |
-8% |
38,042 |
46,619 |
-18% |
|
Sprinter |
17 |
435 |
-96% |
150 |
1,296 |
-88% |
|
RAM BRAND |
18,944 |
21,327 |
-11% |
41,186 |
52,272 |
-21% |
|
TOTAL DODGE |
48,450 |
57,728 |
-16% |
123,620 |
138,956 |
-11% |
|
|
|
|
||||
|
TOTAL CHRYSLER GROUP LLC |
92,623 |
101,001 |
-8% |
234,215 |
247,208 |
-5% |
|
|
|
|
||||
|
TOTAL CAR |
23,055 |
23,668 |
-3% |
63,660 |
58,201 |
9% |
|
TOTAL TRUCK |
69,568 |
77,333 |
-10% |
170,555 |
189,007 |
-10% |
|
Selling Days |
26 |
25 |
|
74 |
75 |
|
| Global Sales Reporting & Analysis | ||||||
| April 1, 2010 | ||||||