The National Association of Manufacturers on February 22 announced the launch of its new brand and Web site that better reflect modern manufacturing in America. Both the brand and the Web site focus on manufacturing’s vital leadership in innovation, job opportunity, technological progress and economic security.
“As the voice of all manufacturing in the United States, our mission is to achieve an economic environment that promotes job creation and encourages the expansion of manufacturing. We believe the new branding – communicated across all our media platforms – better reflects modern manufacturing, from the issues to the products to the people we represent,” said John Engler, president of the National Association of Manufacturers. “Manufacturing is the engine that drives the U.S. economy with high-paying jobs, innovation, opportunity and prosperity.”
"We developed the site with extensive input from NAM members and other key stakeholders. The result is a logo, brand and Web site that more effectively portray the face of modern manufacturing in the United States," said Maureen Davenport, senior vice president of communications, National Association of Manufacturers. “Our brand and Web site were no longer reflective of modern manufacturing. Our new look really focuses on who we are and who we represent – manufacturers. And, the Web site significantly upgrades our Web-based communications, making it easier to locate information on policy issues and breaking news affecting all manufacturers in the United States.”
The Web site utilizes new technologies to enable more interactive communications. It was designed to be more intuitive and features policy issues, information on how to take action and quick facts on manufacturing in America. It also incorporates interactive capabilities for sharing and receiving information in real time. For more information or to explore the new features of the site, visit www.nam.org.
The National Association of Manufacturers is the nation’s largest industrial trade association, representing manufacturers in every industrial sector and in all 50 states. Manufacturing has a presence in every single congressional district providing good, high-paying jobs. For more information, visit www.nam.org.