Masco Corporation, a leader in the North American cabinet business, is combining its two cabinet companies, Masco Retail Cabinet Group and Masco Builder Cabinet Group, to form a new organization, Masco Cabinetry.
Masco Cabinetry will include the two strongest brand names in the industry in KraftMaid and Merillat, along with Quality Cabinets and several private label product lines. In addition, Masco Cabinetry will further develop the DeNova countertop brand representing a major opportunity for growth across all channels.
The new organization will be led by Karen Strauss, president of the Masco Builder Cabinet Group, and will be staffed with key leaders from both organizations. Masco Cabinetry will report to Tim Yaggi, Masco Corporation group president.
"Combining the strengths and talents of the two organizations to generate significant value for our customers is a very exciting opportunity," said Karen Strauss, president of Masco Cabinetry. "By inspiring and creating kitchen and bath solutions with meaningful innovation and consumer-preferred brands, we will drive breakthrough growth opportunities for our customers and our company."
Masco Cabinetry will focus on driving growth across all channels through superior innovation, quality and customer service. The new organization will have the ability to offer trade partners and consumers a broad portfolio of cabinets and countertops spanning a wide range of price points and styles. Over the next few months, the leadership team will work through strategic and tactical plans to ensure a seamless transition to the new organization.
"We are excited to bring together the best assets and capabilities of North America's two leading cabinet companies. The combination will enable us to invest in industry-leading innovation and bring to market a complementary portfolio of brands to meet the needs of our valued customers in an efficient, seamless way," said Donny DeMarie, chief operating officer, Masco Corporation.