Whirlpool kicks off its 100th anniversary

Whirlpool Corporation on November 11 kicked off its year-long 100th anniversary celebration with a series of events – including the ringing of the New York Stock Exchange's Closing Bell – designed to remember its heritage, reinforce its core values, recognize employees and reinforce its potential for growth.

"Whirlpool Corporation's history has been guided by principles of integrity and perseverance ever since Lou Upton, Emory Upton and Lowell Bassford launched the first electric wringer washing machine in 1911," said Jeff M. Fettig, Whirlpool Corporation chairman and chief executive officer. "Through the Great Depression, two World Wars, and the rapid economic changes and challenges of more recent years, those ideals have guided our growth from a small washing machine company to a diversified, multi-billion-dollar global operation, and they will continue to guide us into our second century."

Through a combination of organic growth and strategic acquisitions during the last century, Whirlpool Corporation has expanded globally, building legacies of sound financial performance, employee empowerment, consumer-driven innovation and social corporate responsibility that includes a commitment to sustainability and the environment. All the while, the company has been steadfast in its commitment to improve home and family life.

Other events planned for the first day of this year-long centennial celebration include:

• Groundbreaking ceremony for a new, one million square foot, LEED-certified manufacturing facility to produce premium cooking products in Cleveland, Tenn.
• Groundbreaking ceremony for a new campus in the company's headquarters city of Benton Harbor, Mich.

Events planned throughout the year recognizing the accomplishments of Whirlpool Corporation employees and partners around the world include:

• The publication of an official history of Whirlpool Corporation;
• Launch of an employee volunteerism program rallying employees to contribute 100 volunteer hours;
• Select facility tours for members of the media and corporate partners.

Alongside its focus on product innovation, Whirlpool Corporation is celebrating its ongoing responsibility to society. "In its second century, Whirlpool will continue to be at the forefront of corporate social responsibility," said Fettig. The company has a well-established history of supporting mentoring projects, diversity networks, and community development efforts and it plans to build on these efforts going forward.

One of the most visible of these is its partnership with Habitat for Humanity International, in which employees from Michigan, to Europe, to India have helped provide affordable housing to more than 55,000 families around the world, donated more than 110,000 appliances and volunteered thousands of hours since 1999. Starting in 2011 Whirlpool will support every habitat for humanity home built around the globe. "This type of activity is an essential part of Whirlpool Corporation's character, which has been and will remain crucial to its success," said Fettig.

For press materials, logos and images related to Whirlpool Corporation's year-long celebration of its 100th anniversary visit: http://www.whirlpoolcorp.com/100.

About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world.

About Whirlpool Corporation's 100th Anniversary
Founded on November 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing. Whirlpool Corporation is focusing on improving lives one person, one family, one home, one community at a time.