General Motors on November 5 announced that Eric Peterson has been named U.S. vice president for diversity. Peterson, 58, will also continue to serve as director, industry dealer affairs, where he manages relationships with GM’s National Dealer Council, Minority Dealer Advisory Council, and Women’s Dealer Advisory Council, as well as with the National Automobile Dealers Association.
In his new role, Peterson reports to Mark Reuss, president, GM North America, and Mary Barra, vice president, global human resources. In his role as director, industry dealer affairs, Peterson will continue to report to Jim Bunnell, general manager, dealer network and sales support.
“GM has a rich heritage of being at the forefront on diversity issues, and Eric will play a key role as we continue to build on this,” said Reuss. “As a global company, with operations in more than 120 countries, we are committed to a culture of diversity and inclusion. We believe this will give GM a strategic advantage in designing, building, and selling the world’s best vehicles.”
Prior to his current assignment, Peterson served as regional sales and marketing manager in GM’s South Central Region. Peterson also led GM’s dealer development organization, which spearheaded efforts to appoint more minorities and women as dealer operators in GM’s retail dealer network.
“I am excited to be able to help strengthen GM’s ongoing commitment to diversity with our customers, employees, dealers, suppliers and communities,” said Peterson. “My belief has always been that understanding and embracing our differences makes us stronger and helps GM win in the marketplace.”