- Buyer's Guide
“The Toyota Way.” For a generation, it was the gold standard of corporate slogans, as the Japanese automaker rose to No. 1 in the world by – to borrow another famous mantra – doing well by doing good.
But the corporate principles behind Toyota’s image have been seriously tarnished by revelations that its rush to the top led to compromises in its commitment to safety, resulting in the recall of more than 9 million vehicles worldwide.
For an even more searingly personal look at how Toyota lost its way, go to the New United Motor Manufacturing Inc. (NUMMI) plant in Fremont, Calif., where the most profitable automaker in the world is preparing for its first major plant closure, bidding farewell to 4,700 workers who bought into the idea they would have job security if they did their jobs well.
Read the full article from the San Francisco Chronicle newspaper by clicking on the link below: