- Buyer's Guide
General Motors will add a third shift at its Lordstown, Ohio, complex, adding 1,200 jobs to support production of the new 2011 Chevrolet Cruze compact car. As previously announced, the Chevrolet Cruze program represents a $500 million investment in U.S. manufacturing operations, which includes more than $350 million to re-tool the Lordstown facility.
Production begins in the third quarter and will increase the Lordstown workforce from 3,300 to 4,500. The third shift is expected to generate $47 million in additional payroll, $470,000 in local income taxes and $1.4 million in state income tax.
Since last July, GM has made announcements that represent about 5,515 new jobs and investment by the company of more than $1.4 billion in the United States.
“Adding a third shift to build Cruze is an investment with impact far beyond General Motors. It’s an investment in the long-term value of Lordstown and the prosperity of Ohio,” said Mark Reuss, president, GM North America. “It provides rewarding manufacturing jobs and efficient class-leading new cars for American car buyers. Lordstown is the latest announcement made by GM to secure the best possible manufacturing footprint to react to market demand and deliver cars and trucks faster to our customers.”
Additional Ohio-based production support comes from:
“Cruze is a perfect example of how GM’s turnaround is focused on the right products at the right time,” said Reuss. “This is a global car already kicking goals in 60 international markets. Based on that reaction, we expect the plant will be busy building a hot seller for North America.”
The 2011 Cruze is the first of a family of new Chevrolet small and compact cars that are designed to offer excellent fuel economy, outstanding quality and top safety ratings. Lordstown will produce Cruze models for the United States and Canada.
The Lordstown complex covers 5 million square feet and includes 25 miles of conveyors. Last year, the facility – which includes on on-site stamping plant – purchased nearly 102,000 tons of steel and recycled nearly 53,000 tons of it. Renovations in preparation for the Cruze include a new, state-of-the-art body shop, with more than 800 new robotic systems.
Since vehicle assembly started in 1966, the Lordstown complex has produced about 14.3 million GM cars. It currently builds the Chevrolet Cobalt, of which more than 1 million have been produced since its 2004 launch. Cobalt production will end as Cruze production ramps up this summer.
Recent GM production announcements and investments mean jobs
The addition of a third shift at Lordstown follows other recent decisions to strategically extend production capacity to deliver more hot selling products to North American buyers.
On February 18, GM announced a $494 million investment and the creation of nearly 550 jobs, among three facilities, to produce the next-generation of fuel-efficient Ecotec four-cylinder engines.
Additional announcements include:
Third shifts added at the Fairfax, Kansas; Lansing Delta Township, Mich., and Fort Wayne, Ind., assembly plants, adding a total of 2,400 jobs; the third shift started at Fairfax last month, while the Lansing Delta Township and Fort Wayne third shifts start in the second quarter
The all-new Chevrolet Aveo, another member of Chevrolet’s growing family of small and compact cars, will be built in Lake Orion, Mich. in 2011 for the North American market
A $246 million investment at GM’s White Marsh, Md. Transmission plant to develop and manufacture electric motors in the U.S., which will create about 200 jobs.
GM has also announced an investment of $700 million in Michigan-area facilities to support production of the Chevrolet Volt, including the Detroit-Hamtramck assembly plant, the Flint Engine South engine plant and a new lithium-ion battery pack plant in Brownstown Township, Mich.
Since launching the new GM last July, GM has made announcements representing investments totaling more than $1.4 billion at 18 facilities. These investments create more than 5,515 jobs and demonstrate a commitment to GM’s future and to the United States.
Cruze brings midsize car presence to the compact segment
The 2011 Chevrolet Cruze offers the spaciousness and amenities of a midsize car, combined with segment-leading features and details that challenge preconceived notions about what a compact car can be in North America. It also affirms Chevrolet’s commitment to building refined, fuel-efficient vehicles featuring new, small-displacement four-cylinder Ecotec engines.
Cruze is expected to deliver segment-leading fuel economy of 40 mpg on the highway with a high-efficiency model, using a new Ecotec 1.4L I-4 turbo with variable valve timing – that’s hybrid-like performance without the cost of a hybrid.
“Cruze is already a hit in Europe and Asia, and it is designed to challenge the status quo in America,” said Jim Campbell, general manager, Chevrolet. “Along with the Volt electric vehicle, Cruze is the latest tangible example of how Chevrolet is working to bring new products to market that range from gas-friendly to gas-free.”