Sustainability and "green" business practices have become the hot topic in today's business climate, yet many firms are struggling to uncover what "green" and "sustainable" actually mean in terms of their operations and objectives. Can businesses simultaneously pursue green practices while boosting the bottom line? Can they afford not to? To what extent are consumer and political forces shaping their approach?

One possible framework for measuring the “green-ness” of a given strategy provided by author Bryan Ashenbaum, Ph.D, is the Triple Bottom Line (TBL). TBL incorporates economic, environmental and social performance.

This report delves into some of the definitions of “green” and “sustainability,” the drivers for green initiatives, the business case for green, recommendations for establishing internal and external green strategies, emerging standards and benchmarks, and information on “greenwashing.” It also includes a case study from The Auto Club Group and several Internet resources for further information.

A group of supply executives attending a CAPS Research Critical Issues conference discussed a framework for the way in which companies will address green issues from a supply management perspective and this report is based on that event. Critical Issues Partnership Program Conferences come from our sponsors’ desire to bring subject matter experts (and those wanting information) together on a current crucial issue in supply in a one-day focused meeting, organized by CAPS Research and held at a sponsor company’s site.

Click on the following link to access the Critical Issues report, “Green Corporate Strategies – Issues and Implementation from the Supply Management Perspective”:

http://www.capsresearch.org/publications/pdfs-protected/cir112008.pdf

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CAPS Research is a non-profit research organization founded in 1986 to provide leading research to strategic-minded corporate sponsors and to the public. Its mission is to work in partnership with a global network of executives and academics for the discovery and dissemination of strategic supply management knowledge and best practices. CAPS Research is jointly sponsored by the W. P. Carey School of Business at Arizona State University, the Institute for Supply Management and more than 145 Global 1000/Fortune 500-size organizations.